Editing

   Today in class we edited our commercial. We imported the footage we took last class. We decided to iMovie to edit. We recorded with an iPhone and the footage was already on our laptop because of iCloud. We dragged the clips/shots in order of how we wanted it to look. We had to make sure the videos were 25-30 seconds in all. We started by adding audio. I helped find the sound affect on iMovie and decide which one to use. I helped adding the audio to cover the entire video. I gave my input by suggesting a calmer sound.
   Then we added transitions. We added cross blur, fade, and jump cuts. I added the fade at the end of the commercial. I looked through different types of transitions before deciding on the fade. The fade look the most natural to use and what would be in a normal commercial. The other transitions were scattered around the video between clips where it looked like it for in. I added text at the end of the commercial over the fade transition. As a team we put “America Runs on Dunkin” because it’s our company’s slogan. At the very end we added the credits where. In the credits we added our names and what role we played in the video making.
   We had a couple of issues while attempting to edit. We were at first planning on using Pinnacle Studios. However, we decided to use our own laptop and we used what was available. iMovie was simpler to use. It didn’t have as many features as Pinnacle Studios which made it easier for me to edit. As a beginner iMovie was a good start. At first it was hard to find all the features but as time went on it got easier and easier. As a team we figured out what we wanted and how we wanted things to look like. We were able to finish editing in one class period. This process helped me prepare for future project we will get.

Filming

   When we were filming our commercial all the members in my team had different roles. There was a director, actors, and filmer/ person recording. When we first got outside we weren't sure who was going to do what. After the location was decided on our individual tasks started. We followed our story board and I ended up taking the first shots of the commercial. I was tracking one of the actors and getting a wide shot. It all ran smoothly even though the camera was hand held. The phone quality was better than the class cameras and I found it a lor easier to hold, work, and move. I recorded the same shot multiple times. I wanted to make sure the shot was clear, used enough time, and didnt have any other problems.
   After I recorded a couple of clips I changed roles. I became the director instead and told my group members what to do. At first I put the first actress in her place and explained how the shot and take should be carried out and how she should walk as well as the speed. I listened to feedback and applied it to make filming easier and more fun for everyone. I later told the cameraman how the shot should look and where he should walk to get the right movement, angle, and speed. As I was seeing everything play out in front of my eyes and not being distracted by filming or acting I saw what should be changed, added, and/or removed to make the overall product look neat and professional. We added and changed a couple of shots. We all agreed that this outcome was a lot better than we had expected. After a while we added another actor in the clips. I had a lot of new things to think about and look for.
   When we added the second actor I realized it was more complicated to handle than just having one person. I had to think about how they would walk, stand, and interact to get the right message across. Behind the scenes I was watching the looking out for any disturbances in the back and anything the actors could improve on. I realized that some of the interactions seemed very forced and fake. The dialogue also sounded like it was straight from a script which was not good. I gave them my feedback and resolved the issues we were having. I was also checking in with the camera man to make sure we were including all the shots and angles we needed. After we recorded, as a group, we looked back on the footage and watched out for flaws. If we saw something off we would re-film and see which version we liked better. After we finished filming my job was done and we went back in the classroom to dump the footage onto the computer.

Storyboard

   The angles that are planned to be used in the commerical, that are seen in the storyboard, is over the shoulder, pan, and dutch. The movement that will be used is the tracking movement. For shots my teamates and I will use long shot, 2 shot/ 2 person shot, and mediuam shot. And the transitions that will be added are jump cuts, fade, and fade out.

Editing Lesson Blog

   In class today we learnt and watched the steps of how to edit. Our teacher showed us how to properly us Pinnacle Studios to edit and export our footage. The first thing to do after filming is to dump the footage into computer to start editing. To start, we opened up Pinnacle Studios and plugged in the SD reader into the computer. Once everything is in the computer it's VERY important to make a  folder onto the desktop where all of one persons footage will be saved. Once the folder is made, move the footage and remove the SD card reader. To be able to strat editing we need to import the footage into the editing software. To do so, we press import, desktop (the plus sign), then look for the videos in the folder. All the raw footage will pop up on the screen and whatever is selected in a yellow/orange box will be imported and be able to be edited. The actual video footage (not audio or text) should be put into AV Track (2).
   To make changes like cutting the footage, making transitions, corrections, effects, etc. you would right click on the footage that is being changed. These changes are fairly easy to do and find for starters. Not only are there transitions but audio and text can also be added. To add text, press the "T" on the tool bar by the footage. A screen should show up and give the options of what the text should say, font, color etc. The text can either stay on a black screen or be layered on top of another video clip. To layer the text onto other footage you should drag the text to the AV Track (1). One its in a new track drag the text over the video you want it to layer and let it load. Music can also be added either by itself or to also layer a shot.
   To insert music, save a song as a MP3 into the wanted folder. Once it's saved go back into Pinnacle Studios, import the audio, the drag it to AV Track (3). Make sure that the audio is below the wanted clip. To delete existing audio press the clip, right click on it, detach audio, then hit delete. To finally save the "movie" press export. In settings save it as a MPEG 4 and Full size Sd (best quality). After press strat export, desktop, folder, name it then save. Once completed you can X out of the screen but before closing all tabs make sure everything saved properly.

Planning Blog for Dunkin Donuts Commercial

We will be making a Dunkin Donuts commercial. In order to plan for this commercial, we will be explaining the different aspects of the film shoot.The purpose of planning is to get all of our thoughts out and have detail. With detail it will make the actual filming easier, because with an outline, we already know in advance what we need for our commercial. Having more detail in our plan is better due to the fact that our filming can be done more efficiently. Story boarding is also effective because its a vision on what the actors will being preforming. Both methods of an outline and story boarding are effective because a lot of detail goes into the plans. 

• Props: out props will include a Dunkin Donuts coffee, and a Dunkin Donuts doughnut box. This is product placement and our subject. 
• Costumes: Casual clothing that's school appropriate. To represent the everyday student getting Dunkin. 
• Schedule: 10/10 planning blog, 10/14 Story board, 10/17 story boarding approval, 10/22 filming on campus, 10/24 editing, 10/28 submission. 
• Location List: Senior patio, Main hallway walking in casually with product
• Back up plan: Alternate location is main media stairs or covered hallway.This location is still effective because the message can get across and shows common student area. If a member is absent another group member will take the role. 

Research, Conventions, and Codes

   Our group decided to choose Dunkin Donuts for our commercial. Commercials for Dunkin Donuts usually include conventions related to promotions, and how caffeine affects the body. Mostly broadcasted on television and YouTube, Dunkin appeals to the general audience. Common camera angles, shots, and props are standard. Editing for the commercials include shot/ reverse shot, reaction shot, split screen as well as jump cut.
Common camera shots are establishing shots to show the standard Dunkin location. Long shots are also used to show an individual with the product or using the product to promote the brand. Two shots usually show the consumer along with an employee delivering the product.Wide shots can show the promoted product with a blurred background to give a nice look. Common movements include pan to show movement in the store. Angles for examples would be high angle , or eye level for generic views.
  Some sounds are dialogue to show interaction between actors, and ambient sound such as the Dunkin "theme song," which is instrumental. Common sound effects would be a "wow" but nothing more than common noise. Props would include the product, and the environment like the store tables, coffee mugs, along with the work station. Makeup is natural, and costumes are regular clothing with the Dunkin employee uniform. Lighting would represent common outside lighting and it's all even nothing harsh. Dunkin commercials are supposed to represent an average Dunkin experience or show everyday interactions.

Introductory

   My name is Tekla and I'm currently in 10th grade. I was born in Europe but moved to the United States a few years back. I'm a regular high school student taking some AICE and Honors classes. I love the classes that I'm in due to the fact that all four years are mixed together so that I'm able to meet friends that are different ages as well. Some of these friendships I know will last for a long time and I enjoy hanging out with them on weekends as well as going swimming and relaxing.
   Some of the things I cant stand are slow walkers and people that don't know when to stop talking. I can get annoyed pretty easily at times and those things can set me off. I'm also a type of person that needs their own space. Don't get me wrong, I love being with my friends, but once I've been with them for about a day I need to go home and take space for myself. But I'm always happy to talk to them no matter what because I know that they will always be by my side without judgement.
   When it comes to favorite colors and music I don't really have one. I can be very indecisive and I don't usually like picking favorites when it comes to anything. I'm also a very stressed person in general and can get stressed out of nowhere and feel like anxiety can get the best of me but I'm a fighter and I get through it. I know that in the future the problems I have now will be solved and I'll genuinely be happy.